Without getting into the whole digital vs. analogue debate, I would just like to say we have always played vinyl. We love vinyl. We will continue to play vinyl. However, it would seem that this pastime is no longer just for the dinosaurs, nerds, retro-nutters, technophobes or the odd kid who pulls out mum and dad’s collection to find out what they used to listen to in the olden days. Vinyl is once again hip. It is surfacing in the mainstream media: movies, sit-coms, advertising and more recently…the Channel 10 News. People are talking about records again and not just the old fuddy-duddies reminiscing. 20 somethings are replacing their entire CD collections with vinyl copies of Nirvana, White Stripes, Pearl Jam, Red Hot Chilli Peppers, U2, Radiohead and an endless list of contemporary artists, not to mention all the re-issues of classic albums from every genre and decade. It is literally a vinyl revolution!
OK, I know CD and MP3’s are more portable, take up less space, and you can easily burn a copy for your friends, but it’s just not the same as a record. Those big picture sleeves and a record that sounds amazing is much more appealing to many of us, and the numbers are growing. The highly ironic point is that CD’s were the record company’s solution to music piracy. Their solution has become almost useless with more ripped CD’s and file sharing happening than ever before. Bit of a backfire really! Now anybody who is into vinyl wants their own LP copy of the latest releases, not a cassette tape, CD or MP3 version. There is an ever-growing market for new vinyl and most record companies still haven’t worked that out yet. Case in point, the latest offering from Bob Dylan, Modern Times. This gem didn’t even reach Australian shores after the label underestimated the public’s want factor and basically didn’t press enough copies. The 2nd pressing is currently underway. As vinyl lovers we need to bombard our local music retailer with requests for new vinyl. The more demand created, the more likely they will supply. The more vinyl being pressed and imported to Australia, the more affordable it becomes. Eventually the record companies will realise that vinyl is the new black and we will be able to easily access our music on our preferred format. Bring it on at one thousand revolutions per minute!